Zippo’s Virtual Lighter app that offers many interactive fun moments was released in 2008 for devices based on iOS and Nokiaplatforms.Extending its availability, Zippo and skyrockit have officially released the Virtual Zippo Lighter app in the Android Market.
This app provides Android device users with the ability to see and feel Zippo’s popular lighter, coupled with interactive action that imitates the authentic lighting experience. The app’s virtual lighter opens by a flick of the wrist and ignites on turning the flint wheel. The flame sways back and forth as the device is moved.
“Virtual Zippo Lighter is the cornerstone of our mobile efforts. It’s an organic extension of our music-focused communications initiatives, provides valuable insight on consumer preferences, and is helping us shape how we go to market with new products,” commented Brent Tyler, Event Marketing and Promotions Manager at Zippo.
“The Virtual Zippo Lighter app continues to spread like wildfire. Mobile users are downloading more than 70,000 of these apps each week, and this is with no paid media support,” expressed Jon Vlassopulos,Chief Executive Officer, skyrockit. “In addition, the in-app store’s premium items have been well received by users and their active purchasing is creating a whole new revenue stream for us and Zippo which is really exciting and transformational for brand marketing.”
This app offers a wide range of designs to customize the exterior of the lighter. It also features an animated flame which instantly moves in a direction corresponding to any movement of the handset. Following this launch, Android users can now experience the famed ‘Zippo Moment’ during various concerts while swaying to the entertaining music.
The Virtual Zippo Lighter app can be downloaded via the Android Market absolutely free of cost. Additionally, more than 250 premium lighter skins may also be bought from the in-app store for $0.99 each.
